TY  - BOOK
AU  - Treacy Michael
AU  - Wiersema Fred
TI  - The Discipline of Market Leaders / Choose Your Customers, Narrow Your Focus, Dominate Your Market
SN  - 201407191
PY  - 1995///
PB  - Basic Books, Inc.
N1  - Acknowledgements, Introduction, How to Fail in Business without Even Trying, The New Rules of Competition, The Winner's Choice, The Discipline of Operational Excellence, One Company's Experience, The Discipline of Product Leaders, One Company's Experience and Intel Corporation, The Discipline of Customer Intimacy, One Company's Experience, Setting Your Value Discipline Agenda, Creating the Cult of the Customer, Sustaining the Lead, Epilogue, Index
N2  - Acknowledgements, Introduction, How to Fail in Business without Even Trying, The New Rules of Competition, The Winner's Choice, The Discipline of Operational Excellence, One Company's Experience, The Discipline of Product Leaders, One Company's Experience and Intel Corporation, The Discipline of Customer Intimacy, One Company's Experience, Setting Your Value Discipline Agenda, Creating the Cult of the Customer, Sustaining the Lead, Epilogue, Index
ER  -