Strategy / Process, Content, Context: An International Perspective - 3rd - Thomson, 2004 - 960

The authors carefully guide the student through the many, often conflicting perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers. Strategy, Introduction, Strategy Process, Strategy Thinking, Strategy Formation, Strategy Change, Strategy Content, Business Level Strategy, Corporate Level Strategy, Network Level Strategy, Strategy Context, The Industry Context, The Organizational Context, The International Context, Purpose, Organizational Purpose, Cases.

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