TY  - BOOK
AU  - De Wit Bob
AU  - Meyer Ron
TI  - Strategy / Process, Content, Context: An International Perspective
SN  - 1861529643
PY  - 2004///
PB  - Thomson
N2  - The authors carefully guide the student through the many, often conflicting perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers.  Strategy, Introduction, Strategy Process, Strategy Thinking, Strategy Formation, Strategy Change, Strategy Content, Business Level Strategy, Corporate Level Strategy, Network Level Strategy, Strategy Context, The Industry Context, The Organizational Context, The International Context, Purpose, Organizational Purpose, Cases
ER  -