TY  - BOOK
AU  - Hartley Bob
AU  - Palmer Adrian
TI  - The Business and Marketing Environment
SN  - 77094948
PY  - 1999///
PB  - Mcgraw Hill Book Company
N2  - This book takes a multidisciplinary approach to analyzing the impact of social, economic, technological and political change on the marketing activities of organizations.  Preface, Marketing: An Overview, The Nature of the Marketing Environment, Business Organizations: Classification, Organizational Growth, The Information Environment, The Competition Environment, The National Economic Environment, The Political Environment, The Social and Demographic Environment, The Social Responsibility Organizations, The Legal Environment, The Technological Environment, The International Marketing Environment, Analyzing the Marketing Environment, Glossary, Index
ER  -