Services Marketing / A European Perspective 

 - 3rd 
 -  Financial Times - Prentice Hall,  1999 
 - 718 
<br/><br/> This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services.  Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index. 
<br/><br/><label>ISBN: </label>13095991