TY  - BOOK
AU  - Lewis Barbara
AU  - Lovelock H.Christopher
AU  - Vandermerwe Sandra
TI  - Services Marketing / A European Perspective
SN  - 13095991
PY  - 1999///
PB  - Financial Times - Prentice Hall
N2  - This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services.  Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index
ER  -