TY  - BOOK
AU  - Chaffey Dave
AU  - Ellis-Chadwick Fiona
AU  - Johnston Kevin
AU  - Mayer Richard
TI  - Internet Marketing / Strategy, Implementation and Practice
SN  - 9780273717409
PY  - 2009///
PB  - Prentice Hall
N2  - This book provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals.  Preface, Acknowledgements, Internet Marketing Fundamentals, Introducing Internet Marketing, Internet Strategy Development, The Internet and the Marketing Mix, Internet Marketing: Implementation and Practice, Campaign Planning for Digital Media, Evaluation and Improvement of digital channel performance. Business-to-Business Internet Marketing, Glossary, Index
ER  -