Marketing / Second Edition 

 - 2nd 
 -  Oxford University Press,  2011 
 - 758 
<br/><br/>Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index. 
<br/><br/> Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index. 
<br/><br/><label>ISBN: </label>9780199579617