TY  - BOOK
AU  - Baines Paul
AU  - Fill Chris
AU  - Page Kelly
TI  - Marketing / Second Edition
SN  - 9780199579617
PY  - 2011///
PB  - Oxford University Press
N1  - Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index
N2  - Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index
ER  -