TY  - BOOK
AU  - East Robert
AU  - Vanhuele Marc
AU  - Wright Malcolm
TI  - Consumer Behavior / Applications in Marketing
SN  - 9788132103158
PY  - 2009///
PB  - Sage Publications
N2  - This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research.  Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index
ER  -