Creating Powerful Brands / In Consumer, Service and Industrial Markets 

 - 3rd 
 -  Elsevier,  2003 
 - 468 
<br/><br/> A comprehensive coverage of Brand Management.  Preface, Acknowledgements, Foundations of Brand Management, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, Business to Business Branding, Service Brands, Retailer Issues in Branding, Brands on the Internet, Winning the Brands Battle, How Powerful Brands Beat Competitors, Brand Planning, Brand Evaluation, Index. 
<br/><br/><label>ISBN: </label>9780750659802