TY  - BOOK
AU  - Blakey Paul
TI  - Sport Marketing
SN  - 9780857250902
PY  - 2011///
PB  - Learning Matters
N2  - This is a comprehensive and accessible text on sport marketing for students on sports management degrees or any sports degree with a marketing environment.  Introduction to Sport Marketing, Research for Sport Marketing, Sport Consumers, Sport Marketing Planning, Sport Products, Sport Pricing, Integrated Sport Marketing Communication, Sport Sponsorship, Sport Public Relations, Sport Media, Place in sport, Sport Marketing Implementation and Control, Writing a Sport Marketing Plan, References, Index
ER  -