Principles and Practice of Marketing / 5th Edition 

 - 5th 
 -  Mcgraw Hill Book Company,  2007 
 - 1024 
<br/><br/> This textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level.  Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index. 
<br/><br/><label>ISBN: </label>9780077114152