TY  - BOOK
AU  - Jobber David
TI  - Principles and Practice of Marketing / 5th Edition
SN  - 9780077114152
PY  - 2007///
PB  - Mcgraw Hill Book Company
N2  - This textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level.  Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index
ER  -