TY  - BOOK
AU  - Cole G.A
TI  - Strategic Management / Theory and Practice: Second Edition
SN  - 1858051843
PY  - 1997///
PB  - Ashford Colour
N2  - This book gives students an up to date and comprehensive introduction to the theory and practice of Management Strategy.  Preface, The Knowledge Base of Strategic Management, Assessing the Environment, Forecasting the Future, Business Plans, Managing Change and Innovation, Managing Quality, Measuring Strategic Performance, The Workbook, Strategic Management Case-Studies, Index
ER  -