The Business Environment
- Pitman Publishing, 1994
- 390
This textbook examines the external environment of business and the ways in which external influences impinge on organizational decisions. Preface, Introduction, Business Organizations: The External Environment, Business Organizations: the Internal Environment, Contexts, The Political Environment, The Macroeconomic Environment, People and technology and Natural Resources, The Legal Environment, Firms, Legal Structures, Size Structure of Firms, Industrial Structure, Government and Business, Markets, The Market System, Market Structure, International Markets, Government and Markets, Issues, Corporate Responsibility and the Environment, Monitoring Change, Index.