TY  - BOOK
AU  - Johnson Gerry
AU  - Scholes Kevan
TI  - Exploring Corporate Strategy / Text and Cases: Third Edition
SN  - 13297441
PY  - 1993///
PB  - Prentice Hall
N2  - The book presents a critique of Porter's generic strategies and a marker-led framework for considering generic strategies.  Preface, Introduction, Corporate Strategy: An Introduction, Strategic Management in Practice, Strategic Analysis, Analyzing the Environment, Analyzing Resources and Strategic Capability, Culture and Stakeholder Expectations, Strategic Choice, Strategic Options, Strategic Evaluation 1: Assessing the Suitability of Strategies, Strategic Evaluation 2: Making Choices, Strategy Implementation, Planning and Allocating Resources, Organization Structure and Design, Managing Strategic Change, Case Studies, Index
ER  -