TY  - BOOK
AU  - Bowman Cliff
AU  - Faulkner David
TI  - The Essence of Competitive Strategy
SN  - 132914778
PY  - 1995///
PB  - Prentice Hall
N2  - This book explains the answers by providing a unique framework for developing viable competitive strategies.  Introduction, The Customer Matrix, The Producer Matrix, The Competitive Environment, The Future, Strategic Choice, Joint Development and Acquisition, Implementation Through Internal Development, Conclusion, References, Index
ER  -