TY  - BOOK
AU  - Cambell David
AU  - Hamill Jim
AU  - Purdie Tony
AU  - Stonehouse George
TI  - Global and Transnational Business / Strategy and Management
SN  - 471988197
PY  - 2000///
PB  - John Wiley & Sons, Ltd
N2  - In this book the authors discuss the complex strategic issues involved in global and international business.  Preface, An Introduction to Global Business, Strategic and Management Issues in Global and Transnational Business, Global Business Analysis, Globalization and Global Vision, Analysis of the Global Business, Analysis of the Competitive Environment, Analysis of the Global Macroenvironment, Global and Transnational Business Strategies, Global and Transnational Strategy, Global and Transnational Market Servicing Strategies, Global Business Management, Global Production and Logistics Management, Global Strategic Human Resource Management, Global Technology Management, Global and Transnational Marketing Management, Global Financial Management, Organizational Structure and Control in Global and Transnational Businesses, Managing Global Mergers and Acquisitions and Alliances, Global Business - Present and Future Trends, The Cases, Index
ER  -