TY  - BOOK
AU  - Kay John
TI  - Foundations of Corporate Success / How Business Strategies Add Value
SN  - 019828781X
PY  - 1993///
PB  - Oxford University Press
N1  - List of Tables and Figures, Corporate Success, The Structure of Strategy, Adding Value, Business Relationships, Co-operation and Co-ordination, Relationships and Contracts, Distinctive Capabilites, Architecture, Reputation, Innovation, Strategic Assets, From Distictive Capabilities to Competitive Advantage, Markets, Mergers, Sustainability, Appropriability, The Value of Competitive Advantage, Appendix: Added Value Statements,  Compettive Strategies, Pricing Positioning, Advertising and Branding, Vertical Relationships, The Strategic Audit, The Industry, The Firm, The Nation, The Future of Strategy, A Brief History of Business Strategy, Conclusions, Glossary, Bibliography, General Index
N2  - List of Tables and Figures, Corporate Success, The Structure of Strategy, Adding Value, Business Relationships, Co-operation and Co-ordination, Relationships and Contracts, Distinctive Capabilites, Architecture, Reputation, Innovation, Strategic Assets, From Distictive Capabilities to Competitive Advantage, Markets, Mergers, Sustainability, Appropriability, The Value of Competitive Advantage, Appendix: Added Value Statements,  Compettive Strategies, Pricing Positioning, Advertising and Branding, Vertical Relationships, The Strategic Audit, The Industry, The Firm, The Nation, The Future of Strategy, A Brief History of Business Strategy, Conclusions, Glossary, Bibliography, General Index
ER  -