Companies and Markets / Understanding Business Strategy and the Market Environment 

 -  Blackwell Business,  1994 
 - 302 
<br/><br/> The aim of this book is to blend the relevant aspects of business policy and industrial economics and to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate.  Preface, Introduction, Acknowledgements, Strategic Direction: Background, Horizontal Expansion, Vertical Expansion, Congomerate Expansion, International Expansion, Competitive Strategy and Industrial Economics: Background, Market Entry and Exit, Frameworks for Analyzing Markets and Competitiveness, The Nature and Significance of Cost Effectiveness, The Nature and Significance of Product Differentiation, Summary,  Technical Appendix: Theory of Markets, Index. 
<br/><br/><label>ISBN: </label>631190996