Preface, Introduction: How to Analyze a Business Policy Case, Instructions for Using the Strategy Formulator Software, Overview of Strategic Management, The Nature of Strategic Management, Strategies in Action, Strategy Formulation, The Business Mission, The External Assessmernt, The Internal Assessment, Strategy Analysis and Choice, Strategy Implementation, Implementing Strategies: Management Issues, Implementing Strategies: Marketing and Finance/ Accounting and R&D AND CIS, Strategy Evaluation, Strategy Review and Evaluation and Control, Global Issues in Strategic Management, International Strategic Management, Service Companies, Name and Subject and Company Index, Cases.
Preface, Introduction: How to Analyze a Business Policy Case, Instructions for Using the Strategy Formulator Software, Overview of Strategic Management, The Nature of Strategic Management, Strategies in Action, Strategy Formulation, The Business Mission, The External Assessmernt, The Internal Assessment, Strategy Analysis and Choice, Strategy Implementation, Implementing Strategies: Management Issues, Implementing Strategies: Marketing and Finance/ Accounting and R&D AND CIS, Strategy Evaluation, Strategy Review and Evaluation and Control, Global Issues in Strategic Management, International Strategic Management, Service Companies, Name and Subject and Company Index, Cases.