This book explores the critical strategies that explain why some companies develop and thrive while others stagnate and go bankrupt. Introduction to Strategic Management and Business Policy, Developing Conceptual Skills: The Case Method and the Strategic Audit, Scanning the Environment, Strategic Managers, The External Environment, The Internal Environment, Strategy Formulation, Strategy Formulation: Situation Analysis, Strategy Formulation: Strategic Alternatives, Strategy Implementation and Control, Strategy Implementation, Evaluation and Control, Other Strategic Concepts, Strategic Issues in Multinational Corporations, Strategic Issues in Not-for-Profit Organizations, Strategic Issues in Entrepreneurial Ventures and Small Businesses, Name and Subject Index.