EMarketing Excellence / Planning and Optimizing your Digital Marketing 

 - 4th 
 -  Rouledge,  2013 
 - 616 
<br/><br/> This book is a must-have for any professional looking to plan and implement an e-marketing campaign.  Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index. 
<br/><br/><label>ISBN: </label>9780415533379