TY  - BOOK
AU  - Chaffey Dave
AU  - Smith Pr
TI  - EMarketing Excellence / Planning and Optimizing your Digital Marketing
SN  - 9780415533379
PY  - 2013///
PB  - Rouledge
N2  - This book is a must-have for any professional looking to plan and implement an e-marketing campaign.  Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index
ER  -