TY  - BOOK
AU  - Hildebrandt Herbert W
AU  - Murphy Herta A
TI  - Effective Business Communication / Sixth Edition
SN  - 71127038
PY  - 1991///
PB  - Mcgraw Hill, Inc
N2  - Background for Communicating, Importance of Effective Communications in Business, The Process of Communication and Miscommunication, Business Communication Principles, Legal Aspects of Business Communication, The Process of Preparing Effective Business, Major Plans for Letters and Memos, Direct Requests, Good-News and Neutral Messages, Bad-News Messages, Persuasive Requests, Special Messages, Sales Letters, The Written Job Presentation, Other Job Application Messages, Collection Messages - Written and Oral, Goodwill Messages, Reports, Business Reports: Types and Preparation and Organization and Presentation, Short Reports, Formal (Long) Reports, Proposals, Oral Communication, Successful Oral Presentations and Successful Listening, Successful Informative Speaking, Successful Persuasive Speaking, Successful Business Meetings, Successful Interpersonal and Other Oral Communications, Significant Concerns for Effective Business Communications, Interpersonal and Intercultural Communication
ER  -