Sports Marketing / A Strategic Perspective 

 - 3rd 
 -  Pearson - Prentice Hall,  2005 
 - 506 
<br/><br/> Business Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples.  Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index. 
<br/><br/><label>ISBN: </label>131440772