TY  - BOOK
AU  - Shank Matthew D
TI  - Sports Marketing / A Strategic Perspective
SN  - 131440772
PY  - 2005///
PB  - Pearson - Prentice Hall
N2  - Business Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples.  Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index
ER  -