TY  - BOOK
AU  - Payne Adrian
TI  - Advances in Relationship Marketing
SN  - 74941636
PY  - 1995///
PB  - Kogan Page Limited
N2  - This book presents current thinking on this popular subject from academics representing a broad range of management disciplines.  Introduction, Relationship Marketing and Customer Retention, Internal Marketing, Managing Relationships Before - During and After the Sale, Service Quality Themes in Relationship Marketing, Value Creation Through Relationship Marketing, Index
ER  -