TY  - BOOK
AU  - Mcquail Denis
TI  - Sociology of Mass Communications / Selected Readings
PY  - 1972///
PB  - Penguin Books
N2  - This volume offers some fundamental thinking about the purposes and objectives of mass-media institutions in our society.  Introduction, General Perspectives, Mass Media and Mass Society, The Audience of Mass Communications, Mass Communication Organizations, Structural Analysis of Mass Communications, Further Reading, Acknowledgements, Author and Subject Index
ER  -