In Cold Type / Overcoming the Book Crisis 

 -  Houghton Mifflin Company,  1982 
 - 400 
<br/><br/>Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes. 
<br/><br/> Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes. 
<br/><br/><label>ISBN: </label>395321603