TY  - BOOK
AU  - Shatzkin Leonard
TI  - In Cold Type / Overcoming the Book Crisis
SN  - 395321603
PY  - 1982///
PB  - Houghton Mifflin Company
N1  - Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes
N2  - Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes
ER  -