Publishing Newsletters / A Complete Guide to Markets, Editorial Content, Design, Printing, Subscriptions, Management, and Much More...
- Charle'S Scribner'S Sons, 1982
- 212
A great introduction to newsletters for the beginning publisher, and a must review and checklist for the experienced publisher. Preface, The Newsletter Phenomenon, Finding Your Market, Managing Your Editorial Content, Newsletter Style, Designing Your Newsletter, Printing and Producing Your Newsletter, How to Obtain Subscriptions, Newsletter Management, Making Extra Income from Supplemental Services, The Future for Newsletters, Glossary, Bibliography and Sources, Gallery of Newsletters, Index.