Competition in Global Industries
- Harvard Business School Press, 1986
- 584
A helpful guide through the murky and often treacherous waters of global competition. Foreword, Preface, Introduction and Summary, Conceptual Foundations, Competition in Global Industries: A Conceptual Framework, Modeling Global Competition, The Functional Agenda, Coordinating International Manufacturing and Technology, Three Roles of International Marketing in Global Strategy, Finance and Global Competition: Exploiting Financial Scope and Coping with Volatile Exchange Rates, The Capital Factor: Competing for Capital in a Global Environment, Government Policies and Global Industries, Competitive Strategies in Global Industries: A View from Host Governments, Government Relations in the Global Firm, Organizational Forms and Challenges, Coalitions and Global Strategy, Patterns of International Coalition Activity, Building and Managing the Transnational: The New Organizational Challenge, Empirical Evidence of Global Competition, The Evolution of Modern Global Competition, Entry of Foreign Multinationals into U.S. Manufacturing Industries, Contributors, Index.