Legal Aspects of Marketing Strategy / Antitrust and Consumer Protection Issues 

 -  Prentice Hall Inc,  1984 
 - 554 
<br/><br/> The authors in this book show the pervasive impact on marketing activities of the law and our legal system.  Preface, The Scope and Enforcement of Laws Regulating Marketing Strategy, Legal Issues Related to Internal Development of Products, Legal Issues Related to Product Quality, Antitrust Issues Related to the Addition of Products or Services by Merger and Acquisition or Joint Venture, Antitrust Issues and Pricing Strategy, Antitrust Issues and Marketing Channel Strategy, Legal Aspects of Promotion Strategy: Advertising, Legal Aspects of Sales Promotion and Personal Selling Practices, Antitrust Issues and Achieving Market Dominance, Conjectures about the Future of Antitrust and Consumer Protection Law Enforcement, Indexes. 
<br/><br/><label>ISBN: </label>135280842