Broadcasting in America / A Survey of Television and Radio 

 -  Houghton Mifflin Company,  1956 
 - 506 
<br/><br/> The Physical Bases of Broadcasting, The Nature of Radio Energy, The AM and FM Broadcast Services, The Television Service, Relay and Reproducing Systems, The Origin and Growth of Broadcasting, The Emergence of the Concept of Mass Communication, Wireless Communication, Broadcasting: A New Communication Service, The Origin of Government Regulation of Broadcasting, The Radio Era: 1927-1948, The Ascendancy of Televcision, Some Inter-Media Relationships, The Economy of the Broadcasting Industry, The Dynamics of the Advertising Market, The Integration of Advertising in the Program Structure, The Rate Structure of Broadcasting, Mechanisms for Reaching the Advertising Market, The Business of Measurement and Evaluation, The Role of Advertising Agencies in Broadcasting, The Financial Organization of the Broadcasting Industry, Social Control of Broadcasting, Agencies of Social Control, The Law of Broadcasting, Self-Regulation, Evaluating the Broadcasting Service, Standards of Evaluation, Index.