Broadcasting in America / A Survey of Electronic Media 

 - 7th 
 -  Houghton Mifflin Company,  1994 
 - 648 
<br/><br/> Preface, Prologue, Hurricane Andrew: Electronic Media in a Crisis, Development, Rise of Radio, Radio to Television, Cable and Newer Media, Technology, How Broadcasting and Cable Work, Relays and Recording and the Digital Revolution, Business, Organization and Operations, Advertising and Other Revenues and Profits, Noncommercial Services, Programming, Programs and Programming Basics, Network and Syndicated and local, Effects, Ratings, Impact, Regulation and Licensing, Constitutional Controversies, World of Electronic Media, Global View, Tomorrow, Further Reading, Bibliography, Index. 
<br/><br/><label>ISBN: </label>395673313