TY  - BOOK
AU  - Head Sydney W
AU  - Schofield Lemuel B
AU  - Sterling Christopher H
TI  - Broadcasting in America / A Survey of Electronic Media
SN  - 395673313
PY  - 1994///
PB  - Houghton Mifflin Company
N2  - Preface, Prologue, Hurricane Andrew: Electronic Media in a Crisis, Development, Rise of Radio, Radio to Television, Cable and Newer Media, Technology, How Broadcasting and Cable Work, Relays and Recording and the Digital Revolution, Business, Organization and Operations, Advertising and Other Revenues and Profits, Noncommercial Services, Programming, Programs and Programming Basics, Network and Syndicated and local, Effects, Ratings, Impact, Regulation and Licensing, Constitutional Controversies, World of Electronic Media, Global View, Tomorrow, Further Reading, Bibliography, Index
ER  -