TY  - BOOK
AU  - Packard Vance
AU  - Pocket Cardinal
TI  - The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?
PY  - 1957///
N2  - This book answers hundreds of questions with facts that show how advertising men are using our hidden urges and frustrations to sell everything from gasoline to politicians.  The Depth Approach, Persuading us as Consumers, Persuading us as Citizens, In Retrospect, Index
ER  -