TY  - BOOK
AU  - Johnson William C
AU  - Weinstein Art
TI  - Superior Customer Value in the New Economy / Concepts and Cases
SN  - 1574443569
PY  - 2004///
PB  - Crain Books
N2  - This book elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV).  Customer Value and the Building Blocks, Creating Value Through Services and E-Commerce, Planning and Implementing a Winning Value Proposition, Delivering Long-Term Superior Value to Customers, Customer Value Cases: A Primer and Questions for Analysis, Index
ER  -