The Dynamics of Mass Communication / International Edition 

 - 4th 
 -  Mcgraw Hill, Inc,  1993 
 - 616 
<br/><br/> Preface, The Nature and Function of Mass Communication Systems, Communication: Mass and Other Forms, Uses and Functions of Mass Communication, The Print Media, History of the Print Media, Structure of the Newspaper Industry, Structure of the Magazine Industry, The Electronic Media, History of Radio and Recording, Structure of the Radio Industry, History of Film and Television, Special Mass Media Professions, News Gathering and Reporting, Regulation of the Mass Media, Mass Media Audiences, Audience Characteristics and Patterns of Use, The Social Impact of Mass Communication, Mass Communication in the Future, Glossary, Index. 
<br/><br/><label>ISBN: </label>71125876