TY  - BOOK
AU  - Best Roger J.
AU  - Coney Kenneth A
AU  - Hawkins Del I
TI  - Consumer Behavior / Implications for Marketing Strategy
SN  - 256094098
PY  - 1992///
PB  - Irwin Mcgraw-Hill
N1  - Introduction, Consumer Behavior and Marketing Strategy, External Influences, Cross-Cultural Variations in Consumer Behavior, The Changing American Society, Social Stratification, Group Influence on Consumer Behavior, Group Communications, Household Structure and Consumption Behavior, Perception, Motivation and Personality and Emotion, Lifestyle, Situational Influences, Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Postpurchase Processes, Organizational Buyer Behavior, Index
N2  - Introduction, Consumer Behavior and Marketing Strategy, External Influences, Cross-Cultural Variations in Consumer Behavior, The Changing American Society, Social Stratification, Group Influence on Consumer Behavior, Group Communications, Household Structure and Consumption Behavior, Perception, Motivation and Personality and Emotion, Lifestyle, Situational Influences, Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Postpurchase Processes, Organizational Buyer Behavior, Index
ER  -