Consumer Behavior and Marketing Strategy / Seventh Edition 

 - 7th 
 -  Mcgraw Hill Irwin,  2005 
 - 584 
<br/><br/> The Perfect combination of knowledge and skills needed to understand markets.  A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index. 
<br/><br/><label>ISBN: </label>72864877