TY  - BOOK
AU  - Olson Jerry C
AU  - Peter Paul J
TI  - Consumer Behavior and Marketing Strategy / Seventh Edition
SN  - 72864877
PY  - 2005///
PB  - Mcgraw Hill Irwin
N2  - The Perfect combination of knowledge and skills needed to understand markets.  A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index
ER  -