TY  - BOOK
AU  - Blythe Jim
AU  - Coxhead Helene
AU  - Lashwood Martin
AU  - Partridge Lesley
TI  - Marketing 1
SN  - 744627923
PY  - 2000///
PB  - Ft Knowledge
N1  - What is Marketing, The Macro-Environment, The Task Environment, Marketing Strategy Within Corporate Strategy, Organisation of Marketing Activities, Further Reading and References
N2  - What is Marketing, The Macro-Environment, The Task Environment, Marketing Strategy Within Corporate Strategy, Organisation of Marketing Activities, Further Reading and References
ER  -