TY - BOOK AU - Blythe Jim AU - Coxhead Helene AU - Lashwood Martin AU - Partridge Lesley TI - Marketing 2 SN - 744627931 PY - 2000/// PB - Ft Knowledge N1 - Marketing Systems Audit, Productivity Audit, Products and Services, Pricing, Communication, Conclusion - the Future of Marketing, Further Readings, References N2 - Marketing Systems Audit, Productivity Audit, Products and Services, Pricing, Communication, Conclusion - the Future of Marketing, Further Readings, References ER -