The writers in this book show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Acknowledgements, Introduction, Western European Media Industry Case Studies, Western European Television and the North Atlantic Setting, New Agencies and the Data Business, European Media Lobbying, Media Moguls in Western Europe, Euro-Media Moguls, Media Moguls in Britain, Media Moguls in France, Media Moguls in Italy, Media Moguls in Germany, Conclusion: Europe's Future Media and Moguls, Notes, Further Reading, Index.