TY  - BOOK
AU  - Berger Arthur Asa
TI  - Media Analysis Techniques / Revised Edition
SN  - 80394361
PY  - 1991///
PB  - Sage Publications
N2  - A useful introductory methods text for those concerned with popular culture.  Acknowledgements, Preface, Techniques of Interpretation, Semiological Analysis, Marxist Analysis, Psychoanalytic Criticism, Sociological Analysis, Applications, Murderers on the Orient Express, Seven Points on the Game of Football, Sex and Symbol in Fashion Advertising, All-News Radio and the American Bourgeoisie, Epilogue: Shmoos and Analysis, References, Name and Subject Index, About the Author
ER  -