Marketing Research / A Problem Solving Approach 

 -  Mcgraw Hill Book Company,  1998 
 - 742 
<br/><br/>Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index. 
<br/><br/> Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index. 
<br/><br/><label>ISBN: </label>71158626