TY  - BOOK
AU  - Blair Edward
AU  - Sudman Seymour
TI  - Marketing Research / A Problem Solving Approach
SN  - 71158626
PY  - 1998///
PB  - Mcgraw Hill Book Company
N1  - Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index
N2  - Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index
ER  -